BUILT DIFFERENTLY.

See below for The Hatch Group brand style guidelines including fonts, colors, copywriting tone, design styles, and more.

Earthy background example

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Subtle video example

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Tech ultra-light example

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Tech light example

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Poppins font

HEADING 1

HEADING 2

Heading 3

Heading 4

Heading 5
Heading 6

Paragraph: Our brand is grounded in authenticity, intentionality, and human connection — real people serving real people. We're not the hero of the story, we're the guide: helping clients bridge the gap between where they are and where they want to be.

Brand colors

#060f1E

Midnight Navy – A deep, almost-black blue that conveys strength, stability, and sophistication. Ideal for backgrounds, headers, or anchoring your brand visually.

#AAAAAA

Cool Gray – A medium-light gray that offers balance and neutrality without being too bold. Useful for dividers, subtle text, or minimalist design elements.

#007FFF

Bright Azure Blue – A bold, electric blue that adds vibrancy and energy. Ideal as a pop color for CTAs, links, icons, and anything that needs to stand out.

#7BA591

Muted Sage Green – A calm, earthy green that evokes balance and natural energy. Perfect for accent elements and messaging around growth or sustainability.

#B4CEB3

Soft Mint Green – A light, airy green that feels friendly, fresh, and clean. Works well as a secondary background or subtle visual highlight.

#F5F8F8

Off-White Cool Gray – An almost-white with a cool undertone, offering a clean and breathable visual feel. Great for backgrounds, whitespace, and contrast with darker tones.

Copywriting tone

Our words are purposeful, personal, and rooted in real-world value. Every sentence serves to highlight the human behind the need and the results they’re after. We are:

  • People-focused: We speak to people, not at them. Conversations, not lectures.
  • Value-proposition oriented: We lead with impact, always answering: why does this matter to them?
  • Down-to-earth: No fluff, no jargon — just clear, conversational language that’s relatable and trustworthy.
  • Professional: Warm, but polished. We balance friendliness with a steady, capable voice.
  • Surgical: Every word has a job. Messaging is streamlined, targeted, and precise — zero clutter.
  • Authentic: We show up honestly, with a tone that’s transparent and approachable. No hard sells, just real help.

Things to note

Stock images, textures, and team photos from THG approved for imagery assets

Sentence case on all headings.

The Hatch Group must be always capitalized and written out fully (no abbreviations such as THG)

No basic/cheesy stock photos

Visual design style

Calm confidence meets wild potential — a design that feels rooted and relational.

Streamlined

A minimalist layout with intentional use of space. Less noise, more focus. Users should never feel lost.

Grounded

Deeper tones and earthy elements instill trust, stability, and clarity — echoing our values and professionalism.

Intentional

It’s not just clean — it’s considered. From the flow of content to the use of space and texture, the experience mirrors our process: thoughtful, streamlined, and built to move people forward with clarity and ease.

Outdoorsy

Hints of texture, natural imagery, and movement spark a sense of curiosity, possibility, and forward motion.

Relatable

Feels familiar, human, and real — it was made with people in mind. The design reflects a work hard, play hard culture rooted in relationships, reminding our customers that success doesn’t mean losing authenticity or connection along the way.